Earnings, earnings, earnings

SO EARNINGS reporting season has just gone by and I am sharing some thoughts on the financial results of a few companies I follow, particularly on companies I haven't blogged about already. Ideally I would have liked to blog about this sooner but travelling and holidays got in the way!

TMT Sector 

Yahoo! announced their Q2 2013 results on 16th July. Revenue dropped by 1% to $1.07 billion while profit was $331m, up 46% compared to Q2 2012. This profit growth was mostly attributed to Yahoo's investment in Alibaba. While on the topic of Alibaba, I want to note that how Alibaba's impending IPO will affect Yahoo!'s fortunes is uncertain; Yahoo! has already promised to sell half its shares but of course it is Alibaba who holds the cards in this IPO and not Yahoo!. I imagine there could be some conflict on interest between Yahoo! and Alibaba as Alibaba will be less concerned about the initial offering price but more about strong stock performance after. (Just think of what happened to Facebook's shares soon after their IPO). A favourable situation for Yahoo! could be to sell its stake in Alibaba but share some future share price gains. On the other hand, Yahoo! could prefer an outright exit. Whatever they choose and given its promise to sell half its stake, the investment of Alibaba won't be propping up Yahoo!'s profit so strongly after Alibaba's IPO.

Another cause for concern is Yahoo!'s falling revenue in advertising and for search, decreasing 13% and 9% respectively. Melissa Mayer however is choosing to concentrate on the offering of new mobile applications and services where Yahoo! is basically offering a new product or service every week - notable mobile apps include Yahoo Mail, weather, sports, news and Flickr. Share price under Mayer has risen by 70% (over the past year) and since Mayer took office, admittedly, Yahoo! has undergone a cultural and structural turnaround. Employee turnover has decreased by 59% and 17 acquisitions including Tumblr have been made to not only acquire the technology but also the talent. Despite this, Mayer's strategy to ignore revenue is not particularly unimpressive in this competitive environment. The lackluster revenue reflects the fact that Yahoo! is failing to make the effort to attract online advertisers who are far more appealed to Google and Facebook instead. It is predicted by eMarketer that Yahoo's share of digital ad spending is to decline from 3.37% to 3.1% of total spending while Google and Facebook will bite more into Yahoo's online ads stake. 

There is also indication that Tumblr won't generate big profits this year and there will be no more big acquisitions like Tumblr either. As a result, Yahoo! really needs to capitalise on making money by appealing to digital advertisers to advertise on what seems like their endless array of apps and mobile services as well as on the jewels of Flickr and Tumblr. The challenge (for all internet companies) however is that it is difficult to display ads on the smaller mobile screen for the ever increasing smartphone app users. Further, Yahoo! is not as attractive to advertisers as Facebook since it does not have as large a user base and user data for targeted/location ads. I think another lucrative but more difficult route to go down is mobile gaming which has a huge opportunity to build in buy-able add-ons and advertising. Designing from scratch and building this area organically is costly and tough in an already filled market. Yahoo! could enter into joint venture with a games developer (the likes of Beeline, King and among others) to build-in such games into its online apps, email and IM. 

Whatever Yahoo! decides to do next, it still will be in a turnaround process into the next 2-3 years. If Mayer is successful in reversing Yahoo!'s fortunes, it will be reflected in the company's fundamentals then. 

Facebook delivered their Q2 2013 results on 25th July which surpassed expectations. Profits reached $333 million, as boosted by mobile ads, sending shares to a 25.6% gain  - the highest since May 2012. In fact, Facebook's revenue from smartphones and tablets constituted almost half of their total advertising revenue to the June quarter; this was $655.6m (or 41%) of the total $1.6 billion advertising revenue. It was only 30% last quarter. Facebook's smartphone users has increased by 51% to 819 million, compared to this time last year. 

It seems that Facebook has finally capitalised on its 1.6 billion users (who spent 20 billion minutes on Facebook in June 2012) to generate business since one year ago, the social media giant had no mobile advertising. Unlike Yahoo!, Facebook is making smart moves to capitalise and focus on advertising. For example, in Q4 this year, Facebook will launch mobile video advertising with 15 second video ads. This could be the next billion dollar revenue generator as Facebook's massive user base, user data, smartphone users are highly desirable to advertisers. 

Compared to Google and certainly to Yahoo! among other internet companies, I would say that Facebook is in the lead with digital advertising. At their conference call, Zuckerberg indicated that mobile revenue will continue to grow and set to overtake its desktop counterpart. I think this is a definite accurate statement since I talked about what is happening in Q4. Also, Facebook will be opening the popular photo sharing platform Instagram to advertisements and possibly adding video ads on Instagram given video sharing is a new feature there. It is predicted that Facebook will generate more than $2 billion in mobile advertising revenue in 2013 and its market share of the digital ad market will increase from 4.11% (in 2012) to 5.04% this year. In essence, Facebook's weapon is simple. Facebook's competitive advantage is its user base and user data; highly attractive to advertisers since there is a huge opportunity to create targeted and location based ads. 

Not many people outside of China are familiar with Tencent but many are familiar with social media platform and instant messenger QQ. QQ is actually run and owned by Tencent who also designs and owns a whole host of other social media platforms  such as WeChat and gaming products.  

China's biggest internet company announced their results for the April to June quarter about two weeks ago. Results this time aren't has golden compared to previous quarters, missing targets by around 3.9 billion Yuan and causing shares to drop ~5%. While Tencent have made a profit (3.7 billion Yuan; $605 million) which is up 18.4% compared to this time last year, profit declined by 9.5% compared to the previous quarter. 

This decline in profit is largely attributed to a more competitive gaming environment,  marketing costs for e-commerce and marketing costs for WeChat. On the topic of WeChat, high marketing costs seems to have paid off as WeChat now has 300 million active users, up 176% from a year ago (the more established Whatsapp has 250 million). For example, Tencent used Messi among other celebrities to promote the app to appeal to users outside of China.  However, I do not think Tencent's slowing profit is a long term concern at all.  Their marketing costs has been offset by the huge surge of users internationally, not just within China. Chinese internet companies have had trouble with breaking out of China (see why in this previous post) but WeChat is proving previous experiences wrong. Further, with a huge user base and user data on smartphones, Tencent can set to monetize the app with targeted and location ads or services. In fact, I updated my WeChat app this month and found that the new version combines online games, stickers and payments for add-ons. I don't buy these things but many people do! It is good to see Tencent moving away from desktop products and into mobile, especially attempting to break borders. 

Tencent's main challenge I would say is the cut-throat competition in China's internet scene right now (which is nothing new, of course). Alibaba recently bought an 18% stake in the well-known Sina Weibo and also suspended sellers’ access to WeChat applications this month. The good news is that IM is highly popular in China with 84% of Chinese internet users regularly using IM. By the end of the year, WeChat is projected to have 400 million users globally, with the biggest foreign market being India and in South East Asia. This provides a golden opportunity to invest and push on with gaming and digital advertising services within WeChat. If Tencent could achieve this, it is predicted that 2.2 billion Yuan will be generated from WeChat. 

Consumer Goods Sector (Retail)

Inditex is the owner of the brands as shown above; most well known brands are Zara and Zara Home. Zara in recent years has won appraise from both the fashion side and the investor side for its huge uninterrupted growth due to its "fast-fashion model" where it replicates designs from the catwalk forthe high street in a short lead time of just two weeks. Inditex released their first quarter figures in June which proved that Inditex is actually not invincible. Lower demand due to cold weather in Europe and a volatile currency market -  particularly in the Yen, Bolivar, Real and Rouble -  has made Inditex's Q1 the weakest set of results in four years. It did make a profit nevertheless where Inditex reported a net profit of 438m Euros, a 1.4% increase compared to this time last year but missed analyst predictions by 2m. After all, it was always going to be difficult to beat last year's bumper results. However, Inditex has experienced slowdowns before and this quarter's results (still strong profit margins and a profit) won't make Inditex unfavorable with investors. 

Inditex's net sales grew by 5.2% to 3.6 billion Euros, mostly attributed to the opening of new stores. In the coming years, the group plans to open 80-100 new stores each year globally but not in Spain due to the difficulties there... Some of the Inditex brands deserve more exposure to our shopping streets, particularly Pull and Bear and Bershka. Their chic fashion pieces and low prices can draw in sales. 

JH